Benny Aarup

Lead UX / UI designer




Years Exp.

I am a Danish lead UX/UI designer and published UX expert. I specialize in crafting tailored UX/UI strategies for top global brands. Blending Nordic elegance with practical design logic, I create inviting and seamless experiences. Known for enhancing brands like Bridgestone, MasterCard, Dubai EXPO, and EBSCO, my designs combine simplicity with dynamic functionality.













Lead UX / UI Designer

March 2015 — Today

As a Lead UX/UI Consultant at Toptal, I have been instrumental in shaping and delivering user-centered design solutions to client companies:

  • Collaborated with Fortune 500 enterprises and startups to design innovative web applications and mobile apps, driving user engagement and business growth.
  • Led comprehensive design processes with key stakeholders including product managers, CEOs, and founders, ensuring alignment with strategic goals.
  • Implemented a Kanban development handoff framework, integrating Figma design systems with Jira to streamline design documentation and development workflows.
Toptal is an elite talent network that connects the world’s top 3% of freelance developers, designers, and finance experts with leading companies. Known for its rigorous screening process, Toptal ensures that only the best freelancers are admitted, providing clients with top-tier professionals capable of delivering high-impact projects across various industries.
# UI/UX Design
# Leadership
# Figma
# Jira
# Web Apps
# Mobile Apps
# Design Systems

Lead UX / UI Designer

October 2021 - October 2022

Led the design process of an instant place-based insights platform powered by’s 1.6B device data intelligence platform.

  • Developed a comprehensive nested web application prototype in Figma, accurately covering 95% of all user interactions.
  • Collaborated with product managers, engineers, and data scientists to ensure design feasibility and alignment with business goals.
  • Conducted extensive user research and usability testing to gather feedback and iteratively improve the design.
Azira is a leading data intelligence company that leverages vast amounts of device data to provide actionable insights for businesses. The company specializes in creating advanced analytics platforms that help clients make informed decisions based on real-time data.
# Data Intelligence
# User Research
# Usability Testing
# Figma
# Prototyping
# Design Systems


Lead UX / UI Designer

December 2019 - October 2021

Led the design process for a dashboard portal and mobile application for an online personal fitness coaching program.

  • Created a component-based design system library in Figma to ensure design consistency and efficiency.
  • Worked closely with fitness coaches and users to understand their needs and translate them into intuitive design solutions.
  • Conducted regular usability testing sessions to gather feedback and make data-driven design improvements.
Caliber is a fitness technology company that offers personalized coaching programs through its digital platform. The company aims to make high-quality fitness coaching accessible to everyone, leveraging technology to provide tailored workout plans and progress tracking.
# Fitness Tech
# Design Systems
# Figma
# Usability Testing
# Mobile Apps
# Web Apps


Lead UX / UI Designer

January 2019 - December 2019

Led the design process for a responsive dashboard portal powered by Power BI with more than 140,000 users.

  • Designed a component-based design system symbol library in Sketch.
  • Developed a responsive front-end framework to ensure seamless user experiences across devices.
  • Collaborated with data analysts to create intuitive data visualizations that support business decision-making.
Bridgestone is a global leader in tire and rubber manufacturing, known for its commitment to innovation and quality. The company provides advanced solutions for mobility and industries, focusing on sustainability and performance.
# Power BI
# Data Visualization
# Sketch
# Responsive Design
# Design Systems
# Dashboard Design


Front-End Developer Professional Certificate

2024 - Ongoing

Currently pursuing a professional certificate in Front-End Development from Meta, focusing on building responsive websites and interactive web applications using HTML, CSS, JavaScript, and React.

  • Developed responsive websites using HTML for structure, CSS for styling, and JavaScript for interactivity.
  • Gained proficiency in using React alongside JavaScript libraries and frameworks to create dynamic user interfaces.
  • Mastered the Bootstrap CSS Framework for creating responsive webpages and effectively managing version control with GitHub.
  • Prepared for coding interviews by learning best practices for problem-solving and building portfolio-ready projects.
  • Engaged in hands-on projects, applying learned skills to create and deploy a front-end web application.
Meta's Front-End Developer Professional Certificate, offered through Coursera, provides professional-level training in front-end development, equipping learners with the skills required for roles such as Front-End Developer, Website Developer, and Software Engineer. The program emphasizes practical skills and real-world projects to ensure job readiness.
# Front-End Development
# JavaScript
# React
# Bootstrap
# GitHub

Copenhagen School of Design and Technology

Academy Profession Diploma in UX Design


Focused on project-based learning to develop digital brand identities and professional websites.

  • Developed comprehensive digital brand strategies tailored for diverse clients.
  • Designed and implemented user-centric and visually appealing professional websites.
  • Collaborated closely with industry professionals to apply theoretical knowledge in practical settings.
  • Enhanced skills in user experience design, interface design, and digital branding.
  • Completed projects that integrated market research, user testing, and iterative design processes.
Copenhagen School of Design and Technology is renowned for its emphasis on practical, hands-on design education, equipping students with the skills and experience needed for successful careers in the dynamic field of UX design.
# UX Design
# Digital Branding
# User Experience
# Interface Design
# Market Research

Copenhagen Business School

Bachelor of Science (BSc) in Business, Asian Language, and Culture

2006 - 2011

Developed comprehensive business skills with a focus on Asian markets, languages, and cultural dynamics.

  • Achieved proficiency in Mandarin Chinese through rigorous language courses.
  • Gained in-depth knowledge of Asian business practices, economic systems, and cultural nuances.
  • Participated in business simulations and case studies, focusing on market entry strategies and competitive analysis in Chinese and broader Asian contexts.
  • Conducted comparative analyses of Asian and Western business models, emphasizing intercultural communication and negotiation tactics.
  • Completed a significant research project on international business strategies within Asian markets.
Copenhagen Business School is renowned for its focus on international business education, integrating cultural studies with economic and management training to prepare graduates for global careers.
# International Business
# Asian Markets
# Mandarin Chinese
# Intercultural Communication
# Market Entry Strategies

Ramkhamhaeng University

BSc Semester in Business Administration, Chinese

2008 - 2009

Developed business competencies within the Chinese market, with courses taught in Mandarin by native Chinese professors.

  • Studied Chinese business practices, management strategies, and economic systems.
  • Participated in cultural exchange programs to deepen understanding of Chinese culture and its impact on business.
  • Engaged in real-world business projects and case studies focused on the Chinese market.
  • Developed cross-cultural communication skills essential for international business.
Ramkhamhaeng University is a leading institution in Thailand, renowned for offering diverse programs that integrate global perspectives, especially in business education.
# Chinese Business Practices
# Cross-Cultural Communication
# Real-World Projects
# International Business
# Mandarin