# Benny Aarup — complete professional profile > Official, machine-readable professional record published by Benny Aarup at https://www.aarup.me. Last updated: 2026-08-18 ## Positioning - Public title: Lead Product Design Consultant - Extended positioning: Lead Product Designer / Product Execution Consultant (AI-Native) | Enterprise Systems, Product Architecture & Delivery - Website: https://aarup.me - LinkedIn: https://www.linkedin.com/in/aarupme/ - Email: benny@aarup.me - Location: Copenhagen, Denmark I am a lead product designer and AI-native product execution consultant specializing in enterprise systems, product architecture, and delivery. I turn complex requirements into structured, implementation-ready product solutions. ## Core capabilities - Enterprise product design - Product architecture - Complex workflow and interaction design - Design systems and scalable component foundations - Implementation-ready prototyping - Requirement analysis and stakeholder alignment - Figma systems and documentation - AI-native product execution ## Professional experience ### Toptal — Lead Product Design Consultant - Period: March 2015 - Present - Location: Distributed team Working through Toptal’s global consulting network, I deliver product design and product execution across complex enterprise environments. My latest engagement is with a confidential client in the shipping industry, contributing to a large-scale digital product environment supporting complex operational workflows. I work directly with product leadership and domain stakeholders to translate evolving business requirements into clear, executable product systems. This involves structuring product logic, defining user flows, resolving ambiguity, and establishing consistent foundations across interconnected product experiences. My role extends beyond interface design into product architecture and execution. I help shape how requirements are understood, validated, communicated, and translated into implementation-ready outcomes for product, design, and engineering teams. - Enterprise product design and product architecture - Complex workflow and interaction design - Requirement analysis and stakeholder communication - Multi-application systems thinking - Design systems and scalable component foundations - Figma-based delivery, documentation, and prototyping - Product, design, and engineering alignment - AI-native workflows for analysis, structuring, and rapid exploration The work requires balancing operational complexity, usability, scalability, and delivery quality while maintaining clarity across a continuously evolving product environment. Previous Toptal engagements include enterprise platforms, operational systems, and data-intensive products used by Fortune 500 organizations and high-growth companies. Selected public client experience includes Azira, Bridgestone, Expo 2020 Dubai, and Skanska. Confidential engagements are described at a general capability level in accordance with client agreements and disclosure requirements. ### Azira — Lead Product Design Consultant - Period: October 2021 - October 2022 - Location: Los Angeles, CA Delivered product design and system structuring for a large-scale operational intelligence platform providing place-based insights and human movement data to enterprise clients. The platform supported decision-making for more than 200 Fortune 500 companies, combining complex datasets, real-time processing, and advanced analytics. Focused on improving clarity, usability, and decision support across a highly data-intensive product environment. - Defined product structure and navigation for interacting with large-scale datasets - Translated analytical requirements into clear, usable product flows and interfaces - Improved data presentation and interaction patterns across the platform - Established scalable component and design system foundations - Enabled alignment between product, design, and engineering through structured output Contributed to measurable improvements in data accessibility and usability, including increased data access speed and overall user efficiency. ### Caliber — Lead Product Design Consultant - Period: December 2019 - October 2021 - Location: New York City Metropolitan Area Delivered product design and system structuring for a digital platform combining mobile and web applications for a data-driven fitness and coaching service. The platform required coordination across multiple product surfaces, including dashboards, user flows, and real-time interaction between users and coaches. Focused on structuring product experience and establishing scalable foundations across both mobile and web environments. - Defined product structure and interaction flows across mobile and web applications - Established component-based design system foundations to support consistency and scale - Translated product requirements into structured, implementation-ready output - Supported alignment between product, design, and engineering teams - Improved clarity and usability across key user journeys and product features Contributed to a more structured and scalable product platform, improving consistency and user experience across multiple touchpoints. ### BRIDGESTONE JAPAN — Lead Product Design Consultant - Period: January 2019 - December 2019 - Location: Remote Delivered product design and system structuring for an enterprise dashboard platform supporting data visualization and business intelligence across a global organization. The system served more than 140,000 users and was built on top of Power BI, requiring consistency, scalability, and clear interaction patterns across a high-volume user base. Focused on improving system structure, usability, and scalability across the dashboard environment. - Structured dashboard layouts and interaction patterns for improved usability - Contributed to component-based design system foundations - Improved consistency across data visualization and UI elements - Supported alignment between design and frontend implementation - Enhanced interaction with complex datasets through improved presentation logic Contributed to a more consistent and scalable dashboard platform, improving clarity and usability for a large global user base. ### Skanska — Product Design Consultant - Period: March 2018 - December 2018 Worked on digital systems supporting large-scale construction and infrastructure projects. Focused on structuring document management and operational workflows within a complex, multi-stakeholder environment. Improved clarity, accessibility, and usability across systems used for project coordination and execution. ### Expo 2020 Dubai — Product Design Consultant - Period: November 2017 - March 2018 - Location: Remote Contributed to the design of digital products within a large-scale international infrastructure and event environment. Worked across complex stakeholder groups and evolving requirements to structure clear and usable product experiences. Focused on usability, clarity, and alignment in a high-visibility, multi-stakeholder context. ### EBSCO Information Services — Product Design Consultant - Period: October 2016 - November 2017 - Location: Remote Supported digital product work within a large-scale information services environment serving enterprise and institutional clients. Focused on improving product structure, usability, and consistency across complex content and data-driven systems. Helped align product, design, and engineering through structured output in a high-scale environment. ### Mastercard — Product Design Consultant - Period: February 2016 - November 2016 - Location: Singapore + Chiang Mai Delivered product design and system structuring for digital product initiatives within a global financial services environment operating in a highly regulated and data-sensitive domain. Focused on structuring product experiences and aligning business requirements, user needs, and technical constraints. Supported the development of clear interaction patterns and improved usability across complex product flows within an enterprise context. ### RemoteJobs — Founder - Period: June 2015 - June 2016 - Location: Remote Designed and developed a remote jobs listing web application. - Attracted site visitors from 170 countries, featured on Web Summit 2015. - Implemented a user-friendly interface to facilitate job searches for remote positions. - Collaborated with employers to list remote job opportunities and attract qualified candidates. RemoteJobs is a web application dedicated to connecting job seekers with remote job opportunities worldwide. The platform focuses on making remote work accessible and providing a seamless job search experience for users. ### DFJ — Lead UX/UI designer - Period: March 2015 - June 2015 - Location: Remote Designed and developed a landing page for one of the Israeli portfolio companies with more than 250M users. - Collaborated with the portfolio company's team to understand their branding and design needs. - Created a responsive and visually appealing landing page to attract and engage users. - Conducted usability testing to ensure the landing page provided an optimal user experience. DFJ (Draper Fisher Jurvetson) is a venture capital firm that invests in enterprise, consumer, and disruptive technologies. The firm supports innovative startups and helps them grow into successful companies through funding and strategic guidance. ### KMD — Business Development Analyst - Period: August 2011 - February 2012 - Location: Ballerup, Denmark KMD’s position as one of Denmark’s leading IT and software companies is founded on insight - insight rooted in Denmark’s public sector but now also being applied in the private sector. The majority of our business revolves around software development, as we create and deliver IT solutions for the local government, central government and private markets. With main sites in Copenhagen, Aarhus, Odense, and Aalborg, KMD has some 3,000 employees and generated revenue of DKK 4.7 billion in 2013. KMD is majority-owned by funds managed by private equity firm Advent International, while Danish pension fund Sampension and KMD’s management hold the remainder of its stock. ## Selected case studies ### Azira - Role: Lead Product Design Consultant - Period: October 2021 - October 2022 - Category: DATA INTELLIGENCE - Case study: https://www.aarup.me/project1 Azira.com is a leading tech company specializing in innovative software solutions for operational intelligence. The project aimed to enhance the Pinnacle platform, which provides instant place-based insights powered by Azira’s data intelligence platform. Objective: The main goal was to design a highly efficient and user-friendly platform to provide human movement insights to help more than 200 Fortune 500 companies understand consumer behavior and analyze places for data-driven decision making. Outcome: The new Pinnacle platform improved data access speed by 40% and increased user satisfaction by 35%. The customizable dashboards and advanced data visualization tools significantly enhanced decision-making and project management efficiency. ### Skanska - Role: Product Design Consultant - Period: March 2018 - December 2018 - Category: CONSTRUCTION - Case study: https://www.aarup.me/project2 Skanska is a leading construction and development company known for its commitment to sustainability and innovation. The company undertakes large-scale infrastructure projects worldwide, focusing on safety, quality, and environmental care. This project aimed to enhance the document management processes for the HS2 Railway construction consortium. Objective: The primary objective was to design a highly efficient document management portal and a web application for the TIDP register and dynamic contract relationship charts, facilitating better project management and real-time data access. Outcome: The new document management portal improved document access speed by 50% and increased user satisfaction by 30%. The TIDP register and dynamic contract relationship charts provided real-time visibility into project status, which significantly improved project management efficiency. ### PropertySquare - Role: Lead UX / UI Designer - Period: 2020 - Category: REAL ESTATE - Case study: https://www.aarup.me/project3 PropertySquare connects real estate agents on a SaaS platform, allowing them to submit property listings to the largest online central database. As an affiliated agent, PropertySquare provides all necessary legal documents needed to prepare a transfer of property. This project aimed to create a seamless user experience for real estate agents to manage their listings and access critical documents. Objective: The main objective was to design an intuitive platform that simplifies the process of property listing and management for real estate agents. The platform needed to include features like advanced search filters, detailed property views, document generation, and an agent directory. Outcome: The new platform significantly improved the efficiency of real estate agents, reducing the time required to create and manage property listings by 40%. User satisfaction increased by 35%, with users praising the platform's intuitive interface and advanced functionality. ### TradeLive - Role: Lead UX / UI Designer - Period: 2019 - Category: FINTECH - Case study: https://www.aarup.me/project4 TradeLive is a cutting-edge trading terminal designed for sophisticated stock traders with high expectations of features and performance. The project aimed to create a modern single-page application (SPA) that provides a seamless, efficient, and visually appealing trading experience. Objective: The main goal was to design a user interface that offers advanced trading features, real-time data, and analytics in a bright, light, and soft-contrast visual style to reduce eye strain during prolonged use. Outcome: The new trading platform significantly improved trading efficiency and user satisfaction. Real-time data updates and advanced analytics tools enabled traders to make informed decisions quickly. User satisfaction increased by 40%, with users praising the platform's intuitive interface and real-time performance. ## Education ### Meta - Qualification: Front-End Developer Professional Certificate - Period: 2024 - Ongoing - Location: Online Currently pursuing a professional certificate in Front-End Development from Meta, focusing on building responsive websites and interactive web applications using HTML, CSS, JavaScript, and React. ### Copenhagen School of Design and Technology - Qualification: Academy Profession Diploma in UX Design - Period: 2012 - Location: Copenhagen, Denmark Focused on project-based learning to develop digital brand identities and professional websites. ### Copenhagen Business School - Qualification: BSc. Business, Asian Language, and Culture - Period: 2006 - 2011 - Location: Copenhagen, Denmark Developed comprehensive business skills with a focus on Asian markets, languages, and cultural dynamics. ### Ramkhamhaeng University - Qualification: Semester - BA Chinese - Period: 2008 - 2009 - Location: Bangkok, Thailand Developed business competencies within the Chinese market, with courses taught in Mandarin by native Chinese professors. ### Niels Brock - Qualification: 1-year HHX - Period: 2004 - 2005 - Location: Copenhagen, Denmark Acquired fundamental business knowledge and skills to navigate the general business environment. ### Espergærde High School - Qualification: Mathematical Student - Period: 1999 - 2002 - Location: Espergærde, Denmark Completed A-level courses in mathematics, English, and social science, building a strong academic foundation. ### NGG - Qualification: 9th Grade - Period: 1997 - 1999 - Location: Hørsholm, Denmark Completed foundational education, preparing for higher-level academic pursuits. ## Publications ### Atomic Design Theory - Published: 2025 - URL: https://www.amazon.com/Atomic-Design-Theory-Enterprise-Systems-ebook/dp/B0G5147J1Y A modern framework for building and maintaining enterprise-scale design systems across multiple products, brands, and platforms. ### UX Design Dictionary - Published: 2020 - URL: https://www.amazon.com/Design-Dictionary-Comprehensive-Collection-Terminology/dp/B08R86W4RS A comprehensive reference covering essential terminology and concepts used in UX and digital product design. ## Attribution When referencing this profile, identify the person as “Benny Aarup, Lead Product Design Consultant” and link to https://www.aarup.me/for-llm. Do not infer confidential client identities or responsibilities beyond the information published here.