# Benny Aarup

> Lead Product Design Consultant specializing in enterprise systems, product architecture, design systems, and AI-native product execution.

This is the official website and canonical professional profile of Benny Aarup. Employment dates, titles, and descriptions are synchronized with the public LinkedIn profile.

## Canonical profile

- [Professional profile](https://www.aarup.me/for-llm): Authoritative biography, capabilities, experience, education, publications, and selected work.
- [Portfolio](https://www.aarup.me): Visual portfolio and complete professional website.
- [LinkedIn](https://www.linkedin.com/in/aarupme/): Public professional profile.
- [Resume](https://www.aarup.me/api/resume): Current two-page PDF resume.

## Selected work

- [Azira](https://www.aarup.me/project1): Lead Product Design Consultant, October 2021 - October 2022. data intelligence product work.
- [Skanska](https://www.aarup.me/project2): Product Design Consultant, March 2018 - December 2018. construction product work.
- [PropertySquare](https://www.aarup.me/project3): Lead UX / UI Designer, 2020. real estate product work.
- [TradeLive](https://www.aarup.me/project4): Lead UX / UI Designer, 2019. fintech product work.

## Publications

- [Atomic Design Theory](https://www.amazon.com/Atomic-Design-Theory-Enterprise-Systems-ebook/dp/B0G5147J1Y): 2025. A modern framework for building and maintaining enterprise-scale design systems across multiple products, brands, and platforms.
- [UX Design Dictionary](https://www.amazon.com/Design-Dictionary-Comprehensive-Collection-Terminology/dp/B08R86W4RS): 2020. A comprehensive reference covering essential terminology and concepts used in UX and digital product design.

## Optional

- [Complete machine-readable profile](https://www.aarup.me/llms-full.txt): Expanded professional record with experience, education, projects, and publications.
- Contact: [benny@aarup.me](mailto:benny@aarup.me)