aarup.meCanonical profile / 2026-08-18

Official professional profile

Benny Aarup

Lead Product Design Consultant

Lead Product Designer / Product Execution Consultant (AI-Native) | Enterprise Systems, Product Architecture & Delivery

I am a lead product designer and AI-native product execution consultant specializing in enterprise systems, product architecture, and delivery. I turn complex requirements into structured, implementation-ready product solutions.

Core capabilities

  • +Enterprise product design
  • +Product architecture
  • +Complex workflow and interaction design
  • +Design systems and scalable component foundations
  • +Implementation-ready prototyping
  • +Requirement analysis and stakeholder alignment
  • +Figma systems and documentation
  • +AI-native product execution

Professional experience

March 2015 - Present

Distributed team

Toptal

Lead Product Design Consultant

Working through Toptal’s global consulting network, I deliver product design and product execution across complex enterprise environments. My latest engagement is with a confidential client in the shipping industry, contributing to a large-scale digital product environment supporting complex operational workflows. I work directly with product leadership and domain stakeholders to translate evolving business requirements into clear, executable product systems. This involves structuring product logic, defining user flows, resolving ambiguity, and establishing consistent foundations across interconnected product experiences. My role extends beyond interface design into product architecture and execution. I help shape how requirements are understood, validated, communicated, and translated into implementation-ready outcomes for product, design, and engineering teams.

  • -Enterprise product design and product architecture
  • -Complex workflow and interaction design
  • -Requirement analysis and stakeholder communication
  • -Multi-application systems thinking
  • -Design systems and scalable component foundations
  • -Figma-based delivery, documentation, and prototyping
  • -Product, design, and engineering alignment
  • -AI-native workflows for analysis, structuring, and rapid exploration

October 2021 - October 2022

Los Angeles, CA

Azira

Lead Product Design Consultant

Delivered product design and system structuring for a large-scale operational intelligence platform providing place-based insights and human movement data to enterprise clients. The platform supported decision-making for more than 200 Fortune 500 companies, combining complex datasets, real-time processing, and advanced analytics. Focused on improving clarity, usability, and decision support across a highly data-intensive product environment.

  • -Defined product structure and navigation for interacting with large-scale datasets
  • -Translated analytical requirements into clear, usable product flows and interfaces
  • -Improved data presentation and interaction patterns across the platform
  • -Established scalable component and design system foundations
  • -Enabled alignment between product, design, and engineering through structured output

December 2019 - October 2021

New York City Metropolitan Area

Caliber

Lead Product Design Consultant

Delivered product design and system structuring for a digital platform combining mobile and web applications for a data-driven fitness and coaching service. The platform required coordination across multiple product surfaces, including dashboards, user flows, and real-time interaction between users and coaches. Focused on structuring product experience and establishing scalable foundations across both mobile and web environments.

  • -Defined product structure and interaction flows across mobile and web applications
  • -Established component-based design system foundations to support consistency and scale
  • -Translated product requirements into structured, implementation-ready output
  • -Supported alignment between product, design, and engineering teams
  • -Improved clarity and usability across key user journeys and product features

January 2019 - December 2019

Remote

BRIDGESTONE JAPAN

Lead Product Design Consultant

Delivered product design and system structuring for an enterprise dashboard platform supporting data visualization and business intelligence across a global organization. The system served more than 140,000 users and was built on top of Power BI, requiring consistency, scalability, and clear interaction patterns across a high-volume user base. Focused on improving system structure, usability, and scalability across the dashboard environment.

  • -Structured dashboard layouts and interaction patterns for improved usability
  • -Contributed to component-based design system foundations
  • -Improved consistency across data visualization and UI elements
  • -Supported alignment between design and frontend implementation
  • -Enhanced interaction with complex datasets through improved presentation logic

March 2018 - December 2018

Skanska

Product Design Consultant

Worked on digital systems supporting large-scale construction and infrastructure projects. Focused on structuring document management and operational workflows within a complex, multi-stakeholder environment.

November 2017 - March 2018

Remote

Expo 2020 Dubai

Product Design Consultant

Contributed to the design of digital products within a large-scale international infrastructure and event environment. Worked across complex stakeholder groups and evolving requirements to structure clear and usable product experiences.

October 2016 - November 2017

Remote

EBSCO Information Services

Product Design Consultant

Supported digital product work within a large-scale information services environment serving enterprise and institutional clients. Focused on improving product structure, usability, and consistency across complex content and data-driven systems.

February 2016 - November 2016

Singapore + Chiang Mai

Mastercard

Product Design Consultant

Delivered product design and system structuring for digital product initiatives within a global financial services environment operating in a highly regulated and data-sensitive domain. Focused on structuring product experiences and aligning business requirements, user needs, and technical constraints.

June 2015 - June 2016

Remote

RemoteJobs

Founder

Designed and developed a remote jobs listing web application.

  • -Attracted site visitors from 170 countries, featured on Web Summit 2015.
  • -Implemented a user-friendly interface to facilitate job searches for remote positions.
  • -Collaborated with employers to list remote job opportunities and attract qualified candidates.

March 2015 - June 2015

Remote

DFJ

Lead UX/UI designer

Designed and developed a landing page for one of the Israeli portfolio companies with more than 250M users.

  • -Collaborated with the portfolio company's team to understand their branding and design needs.
  • -Created a responsive and visually appealing landing page to attract and engage users.
  • -Conducted usability testing to ensure the landing page provided an optimal user experience.

August 2011 - February 2012

Ballerup, Denmark

KMD

Business Development Analyst

KMD’s position as one of Denmark’s leading IT and software companies is founded on insight - insight rooted in Denmark’s public sector but now also being applied in the private sector. The majority of our business revolves around software development, as we create and deliver IT solutions for the local government, central government and private markets. With main sites in Copenhagen, Aarhus, Odense, and Aalborg, KMD has some 3,000 employees and generated revenue of DKK 4.7 billion in 2013. KMD is majority-owned by funds managed by private equity firm Advent International, while Danish pension fund Sampension and KMD’s management hold the remainder of its stock.

Selected case studies

Education

Meta

Front-End Developer Professional Certificate

2024 - Ongoing / Online

Copenhagen School of Design and Technology

Academy Profession Diploma in UX Design

2012 / Copenhagen, Denmark

Copenhagen Business School

BSc. Business, Asian Language, and Culture

2006 - 2011 / Copenhagen, Denmark

Ramkhamhaeng University

Semester - BA Chinese

2008 - 2009 / Bangkok, Thailand

Niels Brock

1-year HHX

2004 - 2005 / Copenhagen, Denmark

Espergærde High School

Mathematical Student

1999 - 2002 / Espergærde, Denmark

NGG

9th Grade

1997 - 1999 / Hørsholm, Denmark

Publications