Official professional profile
Benny Aarup
Lead Product Design Consultant
Lead Product Designer / Product Execution Consultant (AI-Native) | Enterprise Systems, Product Architecture & Delivery
I am a lead product designer and AI-native product execution consultant specializing in enterprise systems, product architecture, and delivery. I turn complex requirements into structured, implementation-ready product solutions.
Core capabilities
- +Enterprise product design
- +Product architecture
- +Complex workflow and interaction design
- +Design systems and scalable component foundations
- +Implementation-ready prototyping
- +Requirement analysis and stakeholder alignment
- +Figma systems and documentation
- +AI-native product execution
Professional experience
March 2015 - Present
Distributed team
Toptal
Lead Product Design Consultant
Working through Toptal’s global consulting network, I deliver product design and product execution across complex enterprise environments. My latest engagement is with a confidential client in the shipping industry, contributing to a large-scale digital product environment supporting complex operational workflows. I work directly with product leadership and domain stakeholders to translate evolving business requirements into clear, executable product systems. This involves structuring product logic, defining user flows, resolving ambiguity, and establishing consistent foundations across interconnected product experiences. My role extends beyond interface design into product architecture and execution. I help shape how requirements are understood, validated, communicated, and translated into implementation-ready outcomes for product, design, and engineering teams.
- -Enterprise product design and product architecture
- -Complex workflow and interaction design
- -Requirement analysis and stakeholder communication
- -Multi-application systems thinking
- -Design systems and scalable component foundations
- -Figma-based delivery, documentation, and prototyping
- -Product, design, and engineering alignment
- -AI-native workflows for analysis, structuring, and rapid exploration
October 2021 - October 2022
Los Angeles, CA
Azira
Lead Product Design Consultant
Delivered product design and system structuring for a large-scale operational intelligence platform providing place-based insights and human movement data to enterprise clients. The platform supported decision-making for more than 200 Fortune 500 companies, combining complex datasets, real-time processing, and advanced analytics. Focused on improving clarity, usability, and decision support across a highly data-intensive product environment.
- -Defined product structure and navigation for interacting with large-scale datasets
- -Translated analytical requirements into clear, usable product flows and interfaces
- -Improved data presentation and interaction patterns across the platform
- -Established scalable component and design system foundations
- -Enabled alignment between product, design, and engineering through structured output
December 2019 - October 2021
New York City Metropolitan Area
Caliber
Lead Product Design Consultant
Delivered product design and system structuring for a digital platform combining mobile and web applications for a data-driven fitness and coaching service. The platform required coordination across multiple product surfaces, including dashboards, user flows, and real-time interaction between users and coaches. Focused on structuring product experience and establishing scalable foundations across both mobile and web environments.
- -Defined product structure and interaction flows across mobile and web applications
- -Established component-based design system foundations to support consistency and scale
- -Translated product requirements into structured, implementation-ready output
- -Supported alignment between product, design, and engineering teams
- -Improved clarity and usability across key user journeys and product features
January 2019 - December 2019
Remote
BRIDGESTONE JAPAN
Lead Product Design Consultant
Delivered product design and system structuring for an enterprise dashboard platform supporting data visualization and business intelligence across a global organization. The system served more than 140,000 users and was built on top of Power BI, requiring consistency, scalability, and clear interaction patterns across a high-volume user base. Focused on improving system structure, usability, and scalability across the dashboard environment.
- -Structured dashboard layouts and interaction patterns for improved usability
- -Contributed to component-based design system foundations
- -Improved consistency across data visualization and UI elements
- -Supported alignment between design and frontend implementation
- -Enhanced interaction with complex datasets through improved presentation logic
March 2018 - December 2018
Skanska
Product Design Consultant
Worked on digital systems supporting large-scale construction and infrastructure projects. Focused on structuring document management and operational workflows within a complex, multi-stakeholder environment.
November 2017 - March 2018
Remote
Expo 2020 Dubai
Product Design Consultant
Contributed to the design of digital products within a large-scale international infrastructure and event environment. Worked across complex stakeholder groups and evolving requirements to structure clear and usable product experiences.
October 2016 - November 2017
Remote
EBSCO Information Services
Product Design Consultant
Supported digital product work within a large-scale information services environment serving enterprise and institutional clients. Focused on improving product structure, usability, and consistency across complex content and data-driven systems.
February 2016 - November 2016
Singapore + Chiang Mai
Mastercard
Product Design Consultant
Delivered product design and system structuring for digital product initiatives within a global financial services environment operating in a highly regulated and data-sensitive domain. Focused on structuring product experiences and aligning business requirements, user needs, and technical constraints.
June 2015 - June 2016
Remote
RemoteJobs
Founder
Designed and developed a remote jobs listing web application.
- -Attracted site visitors from 170 countries, featured on Web Summit 2015.
- -Implemented a user-friendly interface to facilitate job searches for remote positions.
- -Collaborated with employers to list remote job opportunities and attract qualified candidates.
March 2015 - June 2015
Remote
DFJ
Lead UX/UI designer
Designed and developed a landing page for one of the Israeli portfolio companies with more than 250M users.
- -Collaborated with the portfolio company's team to understand their branding and design needs.
- -Created a responsive and visually appealing landing page to attract and engage users.
- -Conducted usability testing to ensure the landing page provided an optimal user experience.
August 2011 - February 2012
Ballerup, Denmark
KMD
Business Development Analyst
KMD’s position as one of Denmark’s leading IT and software companies is founded on insight - insight rooted in Denmark’s public sector but now also being applied in the private sector. The majority of our business revolves around software development, as we create and deliver IT solutions for the local government, central government and private markets. With main sites in Copenhagen, Aarhus, Odense, and Aalborg, KMD has some 3,000 employees and generated revenue of DKK 4.7 billion in 2013. KMD is majority-owned by funds managed by private equity firm Advent International, while Danish pension fund Sampension and KMD’s management hold the remainder of its stock.
Selected case studies
Azira
Lead Product Design Consultant / October 2021 - October 2022
The main goal was to design a highly efficient and user-friendly platform to provide human movement insights to help more than 200 Fortune 500 companies understand consumer behavior and analyze places for data-driven decision making.
Skanska
Product Design Consultant / March 2018 - December 2018
The primary objective was to design a highly efficient document management portal and a web application for the TIDP register and dynamic contract relationship charts, facilitating better project management and real-time data access.
PropertySquare
Lead UX / UI Designer / 2020
The main objective was to design an intuitive platform that simplifies the process of property listing and management for real estate agents. The platform needed to include features like advanced search filters, detailed property views, document generation, and an agent directory.
TradeLive
Lead UX / UI Designer / 2019
The main goal was to design a user interface that offers advanced trading features, real-time data, and analytics in a bright, light, and soft-contrast visual style to reduce eye strain during prolonged use.
Education
Meta
Front-End Developer Professional Certificate
2024 - Ongoing / Online
Copenhagen School of Design and Technology
Academy Profession Diploma in UX Design
2012 / Copenhagen, Denmark
Copenhagen Business School
BSc. Business, Asian Language, and Culture
2006 - 2011 / Copenhagen, Denmark
Ramkhamhaeng University
Semester - BA Chinese
2008 - 2009 / Bangkok, Thailand
Niels Brock
1-year HHX
2004 - 2005 / Copenhagen, Denmark
Espergærde High School
Mathematical Student
1999 - 2002 / Espergærde, Denmark
NGG
9th Grade
1997 - 1999 / Hørsholm, Denmark